We rely on scientists, researchers, journalists and experts in the field to produce and vet our copy. We only use AI for the site's functionality; it provides quick summaries of vetted resources to get the information into the right hands faster.

We post all evidence-based research regarding sea cage impacts to environmental and economic wellbeing. And we are honor-bound to sacrifice scale in the name of quality.

We cite our sources and share our footnotes.

We deal in facts, not opinions.

We revere wild Atlantic salmon and worry about the very real possibility of its extinction in the coming decades. We are working to revitalize wild Atlantic salmon populations across the North Atlantic by leading positive environmental, economic and human change worldwide.

There are sites designed to appear robust and evidence-based that are in fact marketing tools funded by seafood councils or the aquaculture industry. This is not one of them.